Quicky’s World – First Augmented Reality 3D Runner Game
Challenge: Nesquik Powder wanted to bring ‘Quicky’ the brand mascot to life and create a platform that was a constant touch point with their target audience, children aged 6-12 years old. The key objective was to develop a communication platform that educated on the benefits of living a healthy lifestyle in a fun and highly interactive way.
Solution: Hand in hand with our partners from the Nesquik Powder brand team, we embarked on a creative journey together to extrapolate and breathe life into the brand’s fundamental values into what is now Quicky’s World – an interactive mobile game that features augmented reality elements developed on both iOs and Android platforms. You know what? Try it for yourself! Search for ‘Quicky’s World’ on your mobile device’s app store or scan the QR-code below and download the game!